Sustainable brand photography and Videography for Kent Business
As a Kent and Sussex sustainable photographer, being recommended to the owner's of Green Farm for my Your Year in Focus package; seasonal visual storytelling for brands with eco-conscious values, completely lit me up as you can imagine.
Green Farm in Shadoxhurst, Kent is an absolute gem of a business and special in so many ways. There's offerings from beautiful rural stays, retreats, classes, spa days and genuinely so much more.
When I was first invited to look round the venue, I could tell just how special it was and it's easy to recommend this place to anyone you meet. The passion from owners MaryAnn and Martin is at the core of how the business is run and is mirrored in the team around them. Green Farm is located on beautifully looked after land hosting a community and vegetable garden and regenerative farm producing food for the local community as well as to be served at stays / events on site. Large woodland surrounds that is heavily involved in encouraging biodiversity and conservation and also provides space for the business' charity, The Pearce-Coggan Foundation; dedicated to helping people understand the natural world and the many benefits of spending time in it.
Visual storytelling for Kent ethical brand; the brief.
The brief for this ethical branding photography and video session was to showcase how relaxing and cosy the spa spaces are in the cooler months, even with many facilities outside - so detail shots were just as important as wider views.
Green Farm take so much care in making sure every guest's experience is perfect from beginning to end, from the soft textures available to you all around; robes, blankets, sofas, warm lighting and the personalised touches of writing your name above your robe or the thoughtful hot water bottles for extra warmth on cold days and I really wanted highlight these to create a gallery that would build a better understanding of the level of care you receive whilst you are there.
Curating the gallery; how we captured Kent luxury eco venue.
The brand's visual storytelling gallery walks through different areas that guests have access to and captures them being used in cosy ways perfect for upcoming Autumn and Winter marketing content. We captured a balance of photography and videography with equal focus on one model relaxing by themselves and also two models using the spaces together with a friend or loved one, this way the viewer can visualise how they will enjoy their time when they visit the business. The spa facilities and the studio space where guests are invited to take time out around their treatment to unwind with a warm drink, magazines or play the traditional wooden game provided were all part of the visual narrative.
Content creation for eco-conscious UK businesses means capturing visual sustainability reminders throughout the gallery, there was recognition of the green business practices that Green Farm encourage, from wearing your own flip flops or sandals to eliminate unnesessescary single use materials, to the solar panels installed on the roof to help run the venue.
Behind the scenes of a photography & Videography shoot at Kent sustainable, luxury business
This was the first of four seasonal sessions that I have planned to capture Green Farm this year as part of the Your Year in Focus package that I offer, and the first time we had worked together.
As I arrived and was met by the lovely marketing manager, Hannah - I set up what I needed and began capturing the space before anyone was in it. As the models started arriving, we set out the order of the shoot so everyone on set knew what was going to be needed from them and how the session would unfold. Everyone was provided with hot drinks and seated by the beautiful natural swimming pond to settle in and get to know each other . As the time came that the models were needed for particular shots, they were shown the facility and talked through the atmosphere of the photos and videos we were creating to gently guide what we were going to capture and the rest is the participant's candidly enjoying the spaces and facilities so the most natural shots were created. The group were fantastic and all got on well, enjoying the morning whilst we shot everything we needed. As the shoot came to a close, the smell of freshly cooked, delicious food filled the air as MaryAnn and Martin kindly served us delicious, home baked bread and dips and their famous Green Farm grown sausage rolls. Everyone gathered together again and chatted over the incredible food - such a wonderful way to end a session and I absolutely never take for granted being included in the team with these offerings.
capture your Brand with aligned Photo or Video
Whether you're a UK based artist, sound healer, flower farmer, facilitator, chef, author or anything in between, multi-person business or solo founder - if you value creating a positive impact on the Earth and those around you and want to create a rooted rhythm within your visual marketing, please do reach out for a chat. We can start with a 15 minute no-pressure call or coffee first to see if we're a good fit, please fill out the contact form, below.
I encourage open conversation with my clients and always a safe, held space throughout - no exceptions.
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